Populism through the media: By providing a forum for actors using populist communication, the media help disseminate their populist rhetoric and increase the visibility and legitimacy of these actors. Some issues (immigration, crime, economic crisis) are closely aligned with populist actors, and the agenda of issues covered by the media can also be populist.

Source:
de Vreese, C. H., Esser, F., Aalberg, T., Reinemann, C., & Stanyer, J. (2018). Populism as an Expression of Political Communication Content and Style: A New Perspective. The International Journal of Press/Politics, 23(4), 423–438. pp. 429