Populist rhetoric It is a special type of political talk that divides the population into two categories: pure, moral, and victimized people and a corrupt, malfunctioning elite. Populism constructs fear and is related to the various real or imagined dangers posed by "scapegoats" (LGBT people, minorities, feminists, marginalized groups) that are blamed for threatening or damaging societies.

Source:
Wodak, R. (2015). The Politics of Fear: What Right-Wing Populist Discourses Mean. London: Sage.